Case Study
Boosting HCP Knowledge and Interest of a Rare Disease by 74%
APDS is a rare primary immunodeficiency first identified in 2013, making it unfamiliar to most HCPs. Rare Medical Network and Equals 5 collaborated on an integrated content marketing approach to identify and educate healthcare providers — with knowledge and interest impact measured pre- and post-engagement at the physician level.
What’s Inside
- 74% increase in physician knowledge and interest following the program
- Integrated content marketing approach across multiple formats and touchpoints
- Physician-level pre/post measurement of knowledge and engagement
- Identifying and activating previously unreached APDS-relevant specialists
