Driving Genetic Testing and Patient Identification in an Ultra-Rare Disease
A pharma manufacturer with a first-to-market targeted treatment for APDS, an ultra-rare primary immunodeficiency, needed to find HCPs who may have undiagnosed APDS patients in their care. Multiple content formats were deployed to generate awareness and educate key physician specialties.
Increasing HCP Disease Awareness and Intent-To-Screen by 2X
A biopharma company developing treatment for rare seizure disorders like LGS and TSC sought to increase new adult diagnoses. The challenge: low HCP awareness and difficulty reaching “no-see” providers through conventional outreach. The initiative focused on educating HCPs about adult diagnosis recognition.
Boosting HCP Knowledge and Interest of a Rare Disease by 74%
APDS is a rare primary immunodeficiency first identified in 2013, making it unfamiliar to most HCPs. Rare Medical Network and Equals 5 collaborated on an integrated content marketing approach to identify and educate healthcare providers — measuring knowledge and interest impact.
Generating HCP Leads Through Cross-Specialty Digital Education
A small biopharma launched a therapy for WHIM syndrome, an ultra-rare primary immunodeficiency. Because symptoms present to both hematologists and immunologists, both specialties needed engagement. With limited budgets, the company required an efficient way to identify and engage high-value HCP leads.
2025
WHIM Syndrome: Physician Engagement and HCP Identification
An updated 2025 case study examining how targeted digital education across rare immunology specialties drove HCP awareness and lead generation for a WHIM syndrome therapy — with physician-level engagement data measured at every stage.
Medical Affairs
Medical Affairs Engagement in an Ultra-Rare Immunodeficiency
A medical affairs-focused case study on APDS, an ultra-rare primary immunodeficiency. Rare Medical Network deployed targeted content to educate key specialists, driving diagnosis rates and physician readiness in an underserved rare disease category.
Medical Affairs
Medical Affairs Strategy for Rare Seizure Disorder Awareness
A medical affairs case study for Lennox-Gastaut Syndrome, a rare and severe seizure disorder. The program focused on educating neurologists and pediatric specialists on diagnosis recognition and treatment pathways, with engagement tracked at the individual physician level.
