Our primary traffic comes through targeted email campaigns to NPI-identified physicians. These are physicians who have opted in to receive rare disease education in their specialty. No SEO dependency. No third-party cookie reliance.
Combine our owned audience with external traffic from partners like Equals 5 and other HCP targeting platforms. Drive additional physicians to our education content — all tracked with PLD+ at the NPI level.
Media buyers get the best of both: an owned, engaged physician audience plus the ability to layer on programmatic reach — with every interaction measured at the physician level.