PHYSICIAN EDUCATION PLATFORM

From first awareness to treatment readiness

RMN delivers structured rare disease engagement to specialists — then shows you how each physician engaged with it, stage by stage, with Physician Level Data Plus.

THE RARE DISEASE CHALLENGE

The gap between reached and ready

Pharma marketers need HCP specialists to accurately diagnose and manage conditions they may encounter only a handful of times in their careers. Traditional efforts are often focused on reaching physicians with ad impressions and measure success by clicks. Nobody tracks whether physicians are actually learning what they need to recognize and manage these conditions. That gap — between reached and ready — is where patients get lost.

THE PLATFORM

Built around one idea: physicians who are ready

CONTENT FRAMEWORK

Eight formats, each built for a different clinical stage

View full framework
Five Facts Stage 1
Spotlights Stage 1–2
Rare Views Stage 1–2
Rare IQs Stage 2–3
Rare Mysteries Stage 3
Disease Pages All Stages
Treatment Hubs Stage 4
Therapeutics in Focus Branded
SPECIALTY PUBLICATIONS

17 publications. One rare disease network.

See all publications
OncologyOncology
HematologyHematology
NeurologyNeurology
ImmunologyImmunology
DermatologyDermatology
GastroenterologyGastroenterology
PulmonologyPulmonology
EndocrinologyEndocrinology
CardiologyCardiology
RheumatologyRheumatology
OphthalmologyOphthalmology
NephrologyNephrology
Primary CarePrimary Care
Infectious DiseaseInfectious Disease
RpePediatrics
RrhRare Hepatology
RmsMusculoskeletal
PROGRAM TYPES

Programs for every stage of commercialization

View all program types
Phase 01
Clinical Dev
/ Prelaunch
Overall Disease Engagement Diagnosis & Misdiagnosis Target List Build HCP Knowledge Insights
Phase 02
Launch
Overall Disease Engagement Brand Awareness Diagnosis & Misdiagnosis HCP Knowledge Insights
Phase 03
Growth
Brand Awareness Brand Differentiation Diagnosis & Misdiagnosis HCP Lead Generation
Phase 04
Mature
Brand Awareness Brand Differentiation Diagnosis & Misdiagnosis HCP Lead Generation
S1 — Awareness S2 — Identification S3 — Diagnosis S4 — Treatment All programs include PLD+ measurement
PLD+ · PHYSICIAN LEVEL DATA PLUS

Every vendor reports who saw it.
PLD+ reveals which stage they’re at.

Standard PLD tells you clicks and impressions. PLD+ scores every physician across all four clinical stages — per disease, per NPI — so you know exactly who is approaching treatment readiness and who needs more foundational content first.

Live Engagement Feed
Physician Content Stage PLD+
Scored per interaction
Every content engagement adds to that physician’s stage score in real time.
Per NPI, per disease
Each physician gets their own readiness profile, broken out by condition.
Delivered as a report
PLD+ data comes with your standard PLD report — no new tools or integrations needed.
Sample physician readiness profile
Dr. James Rodriguez
NPI 1295738401 · Hematology
Disease Aware Ident Diag Treat
Sickle Cell Disease 91 78 65 42
Beta Thalassemia 74 51 22
Hemophilia A 56 30
How to read this

Dr. Rodriguez is deep in Sickle Cell Disease content — he’s at treatment stage. Beta Thalassemia is mid-funnel. Hemophilia A is just starting. Your next content decision practically writes itself.

Explore PLD+
PLD+ · PHYSICIAN LEVEL DATA PLUS

Every vendor reports who saw it.
PLD+ reveals which stage they’re at.

Right now, across every active RMN program, physicians are engaging with rare disease content. PLD+ captures every interaction as a stage score — in real time, per NPI.

Stage 1 — Awareness Stage 2 — Identification Stage 3 — Diagnosis Stage 4 — Treatment
READY TO SEE THE DIFFERENCE?

Physician engagement, not media buying

See how RMN’s methodology and PLD+ data can transform your rare disease HCP strategy.

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